Our strategy

Our charitable purpose is to conserve and protect wild places for the benefit of present and future generations.

Our strategy is to care for wild places and their landscapes so they contribute to the health of the planet, biodiversity, and humanity. 

We define wild places as areas where natural processes are able to thrive. 

We deliver our purpose through 11 key strategic objectives:

1. Develop wild place attributes and scales.
2. Create a register of wild places to help protect and conserve them.
3. Promote an awareness of wild place attributes and their benefit/relevance to humanity.
4. Stimulate public support to help protect wild places.
5. Use and influence future statutory processes to conserve and protect wild places.
6. Demonstrate best practice aimed at preserving natural processes on the wild places in our care.
7. Encourage local communities to live in harmony with wild places.
8. Encourage voluntary participation in the conservation and renewal of wild places.
9. Ensure financial sustainability and grow income to balance costs.
10. Invest in and engage with our staff and Trustees.
11. Ensure accountability, integrity, best use of charitable funds and transparency in all aspects of Trust activities.

• Find out more about our charitable pupose in our Articles of Association.